CLient: pic’s

Scope of Work:

Australia In-Market Lead. Building and executing Pic's Australian marketing strategy with end to end budget responsibility. Reporting quarterly to the board on Australian sales and marketing. Management and creative responsibility for Pic’s Australian Masterbrand Out of Home, Australian Tik Tok channel, Trade Marketing (includes MDI planning and execution + SEM buying for Coles & Woolworths). Agency management for Pic’s PR, creative and media agencies. Supporting the CEO and Head of Sales to execute sales strategy.