Client: Tree Hut
Scope of work:
Marketing Lead: Strategising, building and executing Tree Hut’s fully integrated marketing strategy with end-to end budget ownership across PR events, influencer mailers and brand collaborations, paid social and digital advertising, content creation, out of home and retail media. Leading agency and creative partners to deliver cohesive campaigns that drive awareness, engagement and in store conversion, while aligning local execution with global brand priorities and reporting on performance across all channels.